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1-2001 to
6-2001: Privista NYC
Art Director
Responsible for all stages of corporate, consumer and B to B design for
online and collateral
materials. Extensive client contact.
• Hands-on art direction and optimization of site graphics including
icons, headers,
customer acquisition projects (email campaigns, pop-up windows, banners,
etc) stock
photography research and purchasing.
• Established the design studio within the company from start-up
stage. Created studio
guidelines, advised purchases on hardware, software, printing and architectural
signage.
• Conceived produced and supervised design and printing of company's
stationery, signage
for New York and Atlanta offices, advertising materials, media kits, and
PowerPoint
presentation templates. Mentored a junior designer.
1-1998 to
12-2000: Mail.com NYC
Art Director
Responsible for all stages of corporate, consumer, B to B design and branding.
• Research and creation of website architecture, navigation, optimization
and promotion.
• Created and art directed a new user interface for Mail.com’s
consumer and e-commerce
presence. Interacted closely with product development, engineers and web
developers in
order to create new products and style guides for HTML representation
across all sites.
Addressed browser and color issues for on-line fidelity.
• Worked closely with consumer marketing creating online acquisition
banners, targeted
html email messages for marketing and advertising efforts to develop user
loyalty.
• Designed site interface for Webmail and Groupware products.
• Art directed and produced presentation and collateral designs for
Corporate, Sales,
Consumer, and Human Relations divisions.
• Designed Mail.com’s primary logo, conceived and produced entire
corporate identity
standards and style guide for external and internal brand usage. Create
logos for other
mail.com brands such as World.com, Asia.com, Doctor.com and Usa.com.
• Managed and collaborated with 2 junior and senior staff designers,
freelancers and outside
vendors for all stages of design and production of company branding materials.
• Designed PowerPoint templates for Sales, Investor Relations and
corporate departments.
• Created the design studio within the company from start-up stage.
Created studio
guidelines, advised purchases on hardware, software, printing services
and architectural
signage.
8-1997 to
12-1998: Lowe & Partners/SMS, NYC. (Advertising Agency)
Senior Designer
Interacted with art directors and copywriters to implement concepts into
comps and
mechanicals. Advertisements were published in national and international
websites,
newspapers, magazines and outdoor advertising. Participated in teams to
win clients such
as: Heineken, Valvoline, Excite and Eddie Bauer.
10-1995 to 8-1997:
Freelance Graphic Designer (NYC and NJ)
Worked on short and long term assignments for print and web-related projects
for
advertising agencies, graphic design firms, record companies and publishing
firms in New
York City and New Jersey.
Duties included: Design research and development, concept review, comprehensive
materials creation for corporate ID, marketing and advertising projects
in the areas of
pharmaceuticals, book & Magazine publishing and In-store display.
Partial list of Agencies and clients:
J. Walter Thompson, The Bravo Group (Young & Rubicam), Lowe &
Partners, Seagrams
In-house, Hampel & Stefanides, Ferguson 2000, Dugan Valva & Contess,
Rosenfield
Dentino, Cornerstone, Earl Palmer Brown, ENK Productions, Inverness, Kollberg
and
Jonhson, Medallion, Simon and Schuster, Scholastic, Smatt & Florence
and Hearst
magazines.
2-1994 to
10-1995: Sean Michael Edwards, Inc. NYC. (Graphic Design Studio) NYC
Graphic Artist
Worked within creative teams responsible for award winning sports identity
programs,
uniform design and collateral materials for NFL, NBA, NHL and MLB. Teams:
Toronto
Raptors, Jacksonville Jaguars, St. John’s University’s Red Storm’s,
Florida Panther’s and
Tampa Bay’s Manta Rays. Duties: Creating typographic word marks,
designing and
optimizing multimedia files, packaging and collateral material for Viacom,
Topps, WTA Tour,
Calvin Klein and Madison Square Garden.
9-1992 to
1-1994: EMR, Inc. (Pre-press house for Advertising Agencies) NYC
Graphic Artist
Assembled, troubleshooted and processed files for film output from Grey
Advertising, Young
& Rubicam, and other leading ad agencies. Extensive Pre-Press skills
gained.
3-1992 to
9-1992 Vignelli Associates (Design Studio) NYC
Intern
General board duties, digital comps for corporate Identity, architectural
signage, packaging
and fashion labels
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